As we enter the post-pandemic era, many businesses around the country (well, around the globe, too) are finding that it’s increasingly difficult to stand out in the world of digital marketing. More businesses are flocking to online channels to compete for consumer attention, making it hard to stand out sometimes. From email marketing to social influencers, what used to seem like a straightforward avenue for promoting one’s business has become more complicated and competitive. Rather than trying to fight the waves of this sprawling digital ocean alone, you’ll want to consider these five reasons for hiring a digital marketing consultant to guide you through the waves.
1) Many Platforms Make It Easy to Overspend Your Marketing Dollars
If you’re new to trying out platforms like Google Ads, Facebook Ads or TikTok Ads for your business, it can be extremely overwhelming to set up these accounts and get ads going to your intended audiences with so many targeting options. These companies all have recognized that this is a barrier to having small-to-medium-sized businesses test out media buys through their ad exchanges, so they’ve created more automated campaign options (sometimes called “smart” campaigns) that make the process less cumbersome. The problem with this is that many automated settings might not fully grasp your product offering and can show your ads to low-intent or completely wrong audiences if you aren’t careful, resulting in a big waste of money. Hiring a marketing consultant who understands these channels can help you set the correct bids and targets to keep your sights on your ideal audience with a more strategic approach.
2) Consultants Bring in Loads of Experience
This might seem obvious, but it’s worth calling out. Hiring a marketing consultant for your business will help challenge you to think about your business in ways you haven’t before. The experience they bring with them can help you create a better marketing strategy, spot opportunities and avoid costly mistakes. They’ve worked with businesses like yours before, so they know the pitfalls to avoid and can bring a fresh perspective to your marketing approach.
3) A Consultant Can Help You Stay Ahead of Trends
Keeping up with digital marketing trends can be a full-time job. What was popular last month may not be popular today, and algorithms for Google, Bing, Facebook and other platforms change frequently. A marketing consultant can help you stay ahead of the game by monitoring and identifying trends and offering suggestions to adjust your strategy accordingly. They have the knowledge and experience to know what works and what doesn’t and can help you avoid wasting time and money on outdated techniques.
4) Get an Objective Perspective
It’s easy to get lost in the weeds when you’re working on your own marketing strategy. You might become too close to your business to see what’s working and what’s not. Hiring a marketing consultant gives you an objective perspective on your marketing efforts. They can provide a fresh pair of eyes on your campaigns, spot areas of improvement, and help you create a more effective marketing plan. Consultants typically have experience with a handful of clients across many industries, so they can take those perspectives and bring in fresh ideas to your organization.
5) Maximize Your Return on Investment
Ultimately, you want to make sure that your marketing efforts are generating a positive return on investment (ROI). A marketing consultant can help you create a more efficient and effective marketing plan that maximizes your ROI. They can help you identify areas where you can cut costs while still achieving your marketing goals. A marketing consultant can also help you measure the success of your campaigns and adjust your strategy to improve your ROI over time.
Hiring a marketing consultant can be a smart investment for any business looking to stand out in the crowded digital marketing landscape. With their experience, knowledge, and fresh perspective, they can help you create a more effective marketing strategy that maximizes your ROI while saving you time and money. If you’re struggling to make your mark in digital marketing, consider hiring a consultant to guide you through the waves. Whether you’re looking hire a Detroit-area consultant or someone remotely, drop me a message to get the ball rolling.