Have you ever been in a situation where stakeholders are asking you how a new element on your website is performing, but you don’t really know what to say? Or maybe your customer service team is getting complaints that the website isn’t functioning properly, and you’re left scratching your head? There are many behavioral […]
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In the fast-changing digital marketing field, understanding audience behavior is most crucial. Google Analytics 4 is an extremely helpful tool for gaining insights into user interaction with websites or apps. Of the many dimensions it includes are user-scoped and session-scoped dimensions, which become two of its most vital features that can make so much difference
Using User-Scoped or Session-Scoped Dimensions in Google Analytics 4 Read More »
In the fast-paced realm of digital marketing, a crucial piece of the puzzle often overlooked is the strategic analysis of competitors’ advertising. With the explosion of advertising platforms like Google Ads and Facebook Ads, understanding what your challengers are doing can offer a goldmine of insights. This article will guide you through robust methods for
Unlocking the Power of Competitor Ads for Deeper Marketing Insights Read More »
In the fast-paced realm of digital marketing, running ads without measuring their performance is akin to sailing a boat with no compass; you’re navigating blind in an ocean of data. Understanding the effectiveness of your Google Ads, Facebook Ads, and LinkedIn Ads is crucial to optimizing campaigns and achieving a better return on investment. In
How to Gauge the Success of Your Paid Ads: A Beginner’s Guide to Performance Metrics Read More »
In the bustling realm of Google Ads, every click is a small battle won, and every conversion a triumph. But who are you competing against in the unseen arena of ad auctions? How much of a dark horse—or a leading lion—are you in your share of traffic and ad real estate? The answers are not
How to Leverage Google Ads Auction Insights for Smarter Competitor Analysis Read More »
It’s all too common to see small business owners diving headfirst into the deep end of online advertising, hoping to swim but often struggling to stay afloat. In the vast sea of digital marketing, understanding the tides and currents of something as intricate as Pay-Per-Click (PPC) can be challenging, especially if you’re new to the
Why Small Business Owners Need a PPC Expert: 3 Irrefutable Reasons Read More »
How to choose the right bidding strategy for your Google Ads account When it comes to setting up a Google Ads campaign, bidding strategy is a critical component that can impact the success of your campaign. Three popular bidding strategies are Maximize Clicks, Manual CPC, and Maximize Conversions. First, you might ask… What is a
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As we enter the post-pandemic era, many businesses around the country (well, around the globe, too) are finding that it’s increasingly difficult to stand out in the world of digital marketing. More businesses are flocking to online channels to compete for consumer attention, making it hard to stand out sometimes. From email marketing to social
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Pilot Programs Are A Great Starting Point For Marketing Teams As a new world thrusts full speed ahead into relying more and more on digital, many marketing teams that I’ve talked with are feeling turned around when being tasked to increase their digital presence. As traditional marketing begins to take a back seat to
Three Ways To Test Your Marketing With Pilot Programs Read More »
